Blog - Author: josse

14 March 2019

Years ago, when I visited the Big Apple for the first time, this slogan caught my eye. It was painted on the side of a skyscraper downtown Manhattan. Unbridled consumption and continuous growth simply can no longer be sustained by us on our Beautiful planet. It’s time we realize that and change our behavior and […]

12 February 2019

Circularity starts with designing products smart and choosing the right materials. Doing the laundry showed me last week that a beautiful Dutch start-up Seepje wins hands-down from Korea electronics giant Samsung. But also Apple can improve (a lot). How so….? While shopping I noticed a new washing liquid from Seepje in our supermarket. The packaging […]

19 January 2019

Last week saw a lot of media attention on plastic. Key industry players announced the CEFLEX initiative to invest a lot of money into finding solutions. “The CEFLEX Mission is to further enhance the performance of flexible packaging in the circular economy by designing and advancing better system solutions identified through the collaboration of companies […]

9 January 2019

1.4 billion cups a day OK, let me guess, you started the day with a good old cup of coffee this morning? According to the International Coffee Organization together we drink no less than 1.4 billion cups of coffee every day. A lot of these are drunk out of paper cups with a plastic coating, […]